Ground Floor, 80 Dorcas St, Southbank 3006
info@streetadvocate.com.au
Melbourne Vendor Advocacy
27 Years of Experience and Vendor Service proven with over 140 5-star reviews and 1,000+ properties sold at no extra cost.
"Peter provided impeccable help and advice every step of the way, from advising how we could maximise our selling price, to 'holding our hands' during the auction. I couldn't recommend him more highly."
Meet Peter Sarmas
You’ll work directly with Peter, founder of Street Advocate. He’s a Licensed Estate Agent with over 27 years in Melbourne property and formal training in property valuations. Sellers choose Peter for his calm approach, plain-English updates, and firm negotiation.
What Peter Does
- Choose the right selling agent. Peter researches your suburb, shortlists proven local agents, interviews them face-to-face, compares strategy, fees, and fit—then guides your choice. You decide.
- Set your campaign up right. Pricing strategy, ad copy, photo order, floorplan, staging advice—strategy that works to attract more buyers and a higher market price.
- Hold the agent to account. Clear goals, agreed standards, and weekly summaries so you always know where things stand.
- Manage opens and buyer follow-up. Track numbers, feedback, and intent; separate browsers from real buyers.
- Negotiate hard. Auction or private sale, Peter is a highly skilled negotiator. He protects the vendor, their terms and conditions, and is always working to achieve the best result.
- Guide you to settlement. Conditions, final inspection, dates, and documents—kept tight and on track.
Peter Sarmas
Director, Street Advocate
Watch one of our recent clients explain our advocacy process in their words – great market insights and knowledge, transparent and consistent updates, achieved a price and outcome which surpassed their expectations.
As Featured By
Your sale, step by step — at no cost to you.
Selling your home is a big call. Peter Sarmas leads every step himself so you stay calm, informed, and in control. Our vendor advocacy is free to you—always. If you sell, the selling agent pays Street Advocate from their commission after settlement. There’s no extra cost, no lock-ins, and we put this in writing. That keeps our advice independent and focused on one thing: getting you the best price and terms.
Free Discovery Call – A quick chat to understand your goals, timing, and any worries—then outline the plan.
Home Review & Prep – Walkthrough advice on what to fix, style, or leave so you don’t overspend and your home shines.
Agent Shortlist & Interviews – Peter researches, invites, and interviews the best local agents; you compare like-for-like and choose with confidence.
Strategy & Pricing – Agree the right method (auction or private sale), pricing approach, and launch calendar to protect your leverage.
Campaign Set-Up & Launch – Tight ad copy, the right photo order, portal choices, and paperwork checked—so Week 1 hits hard.
Opens, Feedback & Updates – You get a call after every open and a weekly summary; small, smart adjustments are made based on real buyer data.
Negotiation, Contract & Settlement – Peter manages offers, terms, and timing, liaises with your conveyancer, and keeps everything moving to settlement.
Frequently Asked Questions
Do I pay you?
No. Our vendor advocacy is free to you. If you sell, the appointed selling agent pays Street Advocate from their commission after settlement. There are no add-ons or hidden fees, and we confirm this in writing before you proceed.
Who will I deal with?
Peter Sarmas—founder of Street Advocate. He’s a Licensed Estate Agent with 25+ years in Melbourne property, formal training in property valuations, and is a Certified Property Investment Adviser. Peter is your single point of contact from first call to settlement.
How often will I hear from you?
After every open for inspection, Peter calls with numbers and real buyer feedback. You also get a weekly written summary covering enquiries, offers, and next steps. If momentum shifts, you’ll hear sooner. You can call or text Peter any time.
Will I be locked into anything?
No. There’s no separate “sale authority” with us. You pick the selling agent and stay in control of every decision. We lay out our role and the no-cost arrangement in plain English before the campaign starts.
Auction or private sale—what’s better?
It depends on your home, buyer depth, and timing. Peter reviews recent sales and demand, then recommends auction or private sale to protect your leverage and price. Either way, he runs the strategy and negotiation, start to finish.
Where do you operate?
Greater Melbourne and surrounds. Not sure about your suburb? Ask Peter—if we’re not the best fit, we’ll say so and point you in the right direction.