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Vendor Advocates Melbourne

Peter Sarmas, the founder of Street Advocate, has provided insight in the real estate industry and helped Melbourne homeowners and investors maximise profits on their property for over 25 years. He has been featured in newspapers, radio stations and publications for his expertise and property analysis. Unlike real estate agents, Peter focuses on sales that benefits the seller. To get the most out of your next auction, try our vendors and property advocates today.

Learn more about Peter and his qualifications and history here.

How it Works


Vendor Advocacy – Initial Consultation:

As one of Melbourne’s most trusted vendor advocacy service, we are here to help you plan a strategy to get the most out of selling your home. Our 1 Hour Property Consultation is FREE with NO OBLIGATION.

In our initial meeting we review your personal needs and situation. We sit down with you and listen to your wants and needs/goals as well as address any concerns you may have about the sales process.

In his way, we make sure that our vendor advocacy services align with your goals.

We explain carefully how our vendor advocacy service works and why we are different from other vendor advocates in Melbourne and real estate agents. We also explain how this service benefits only our client, the seller.

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Review Your Home and Advise:

During our initial FREE consultation, we carefully review and consider the appearance of your home, inside and out. We take considerable notes about your home and offer suggestions on how to best present the property during the sale. We leave no stone unturned and are extremely thorough.

Where required we can also provide numerous highly skilled trades which have been tried and proven. This includes painters, carpenters, carpet layers as well as handymen.

We can also provide the services of a property stylist at no extra cost to you. They can review your property and offer further advice on how to best present the home to improve the photography and attract a greater number of buyers when on the market.

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Finding the Best Agent for You:

Once we know the vendor’s expectations, we will find the best agent who can work with us and the client to maximise the property price.

When finding and choosing the best agent, it’s not the agency and the brand we engage but the agent who will be most trusted and suited to helping the owner achieve the best market price. We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale.

We shortlist three agents which view the property first then we conduct a one on face-to-face interview with each one, asking them pertinent questions about price, commission, marketing, target market etc. We then provide the owner three digital reports which including the agent’s opinion of value, a proposed marketing plan with costs and commission.

While this process can take time it is thorough and identifies the agent who is going to negotiate the best result, is going to be effective, has strong communication skills and can work hard to maximise the selling price.

By making this selection process so rigorous, the decision of finding the right agent is made that much easier and eliminates any added pressure of making a mistake.

We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale.

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Running the Marketing Campaign:

Although most copywriters have the best intention when writing the advertisement for your home, we consistently find they miss key selling points about your home which could cost you thousands.

During our initial meeting with you where we viewed and discussed your home, we identify the best features of your home which would attract the highest number of buyers and competition.

In the ad copy we highlight these important features in the heading and opening sentence and paragraph. We make sure, in consultation with you that everything you love about your home and location is highlighter and not left out.

It’s not just set and forget with our vendor advocacy service. We strategically order certain types of photos which have been proven to attract a greater number of buyers online.

Once the ad copy and photos have been completed and sent for proofing and in consultation with you, we make changes any adjustments required then select the best photos for marketing

We are highly detailed and make sure your home is presented online in the best possible way.

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Strong Reporting and Communication:

One of the biggest complaints home sellers tell us when they sell their home is the lack of communication from the agent.

Working with our vendor advocacy service the selected agent must guarantee that they will call after every open to report on the numbers and feedback.

The agents we choose are also required to send a weekly feedback report and have multiple meetings either in person or via a conference call/Zoom to discuss the progress of the sale.

As well as this, we communicate with our sellers at least 3-4 times a week and promptly return calls and texts.

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Negotiating with the Vendor:

Whether the property is being sold via Auction or Private Sale/ Expression of Interest we will always stand by the vendor’s side to ensure they achieve the maximum price and settlement to suit their situation. Using our vendor advocacy service the owner will have over 25 years experience alongside them to ensure the best result.

We are highly trained in the art of negotiation, having commenced and trained as a real estate agent under the Jenman system. We have undertaken numerous negotiating, psychological and body language courses and have conducted thousands of hours of role play to become proficient at negotiations.

During the campaign we track the enquiry and website numbers as well as look at what other properties are competing against the seller’s home. We also look at what is happening in the market from an economic level. To make the right decision on price it is important to be well informed.

When it comes to negotiating at Auction or Private Sale the vendor will be fully aware as to who the interested buyers are, their price range, settlement and deposit terms.

We will then advise the vendor when to put the property on the market if at auction and strategise during negotiations to ensure the buyers are pushed to their maximum price.

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Assisting in Liaising and Final Inspection:

Our job doesn’t end when you are sold.

Unlike other vendor advocates in Melbourne and real estate agents the home owner will continue to hear from us until after the property has settled.

The property sale may be subject to finance and or a building inspection, which is very common in a private sale situation.

Our job is to chase these outstanding conditions so that the contract is fulfilled unconditionally and the risk is minimised while still on the market. Getting this wrong could not only cost the owner a sale but also the loss of the advertising campaign which could be in the thousands of dollars.

We also follow up with the agent to ensure the deposit is paid in full and has cleared and sitting in the real estate agent’s trust account.

If a Section 27 has been acknowledged by the buyer we ensure that the deposit is released 28 days after signing or being served. For some people having an early release of this money is very important as they may have bills to pay or need to use the money for their next purchase.

One or two weeks from settlement the buyer will call to book a time for a final inspection, we also arrange this in coordination with vendor and the agent. If there is an issue found we will act on the vendor’s behalf and work with the solicitor/conveyancer work to ensure a favourable outcome so that the purchaser does not pull out of the sale.

On settlement day we will advise the owner when this has been affected. We ensure that settlement has occurred successfully and that you have received the funds in your account as expected.

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How is Street Advocate Different?

We are a property based organisation with property experience, qualifications, membership (PIAA) and Professional Indemnity insurance. We stand by what we say and do because of our ethics and accreditation. We put the clients first!
Our team of experts are highly regarded in the industry. We deliver customised advice to suit your needs and goals, with no conflict of interest.
We have a tried and tested process coupled with extensive local knowledge and skill. Communication with our clients is paramount, we update you on any market changes and take action, give specific property investment advice and deliver outstanding results for our clients.
Most importantly we work in areas which experience capital growth and are not saturated with investors. Our task is to find a great property is made that much harder because our selection criteria and pool of properties we search is so limited.

Why do I need an Advocate?

For most people, buying or selling a property is the single biggest transaction they will ever make in their life, so getting it right is important. The right decision may make you thousands of dollars and see your asset grow while the wrong decision could leave you with the complete opposite.
Our job at Street Advocate is to identify the pitfalls and help you buy and sell for the best market price. We have an incredible team of experts we work with on your property, who operate with the same attention to detail as we do. So you know you are in safe and experienced hands.

How do you get paid?

We have two services: Buying Property and Selling Property

Buying Property
If you engage our buying service there are fees payable but these vary dependent on the service you wish to undertake, bidding/negotiation, due diligence or comprehensive. An engagement deposit is payable in order to begin working on your next property purchase. The balance of the payment is made when you have purchased and your contract become unconditional. We don’t charge anyone who is unhappy with our service.

Selling Property
If we are employed as your vendor advocate there is no fee payable from you. We get paid by the agent for referring and looking after you, the vendor, during the sale process.
Our role here is to analyse the suburb for the best three agents, then conduct an extensive 20 point questionnaire with the vendor to determine the most suitable candidate.
We then advise you of the most suitable marketing for your property, negotiate the agent fees and keep the agent accountable to ensure you achieve the best market price.

How do you find the best agent?

We work and know over 300 real estate agents around Melbourne and Victoria. Our meticulous selection process ensures we find and engage the very best real estate agent when selling your property.
Firstly we find which agents are the most active in your chosen suburb then search for the most active for your property type, as this often differs. We then look at the agent’s success rate to ensure they sell the property is sold within the average days on market period.
Thirdly we invite three agents for an interview and explain the selection process. Together with you the vendor, we interview to determine the most suitable candidate.
Finally we choose the best agent first then negotiate their fee and marketing costs and put a plan in place for face to face meetings, book the open inspection times, confirm advertising copy and marketing. We negotiate the best settlement and selling terms that suit your circumstances.

What Are Our Clients Saying

Hundreds of clients have used our Street Advocacy service, here is what just a few had to say.

Definitely a five-star recommendation! When looking online for a vendor advocate, I initially contacted Peter of Street Advocate because of the consistently glowing reviews of him and the service he offers. Having yesterday successfully sold our house by auction, I want to say that from my first phone contact with Peter, he made the whole daunting process of selling our house as easy and stress-free for us as it could possibly have been. He knows the process inside out, was extremely thorough in interviewing and selecting the best agent for the job and kept us informed every step of the way. The end result exceeded our expectations and I would... Read More


Honesty and integrity I can highly recommend Peter as an advocate during what was a very challenging time for me when I found I had to sell my lovely unit.
The housing market requires discrimination and prior knowledge to navigate well.
Peter is very compassionate, honest and experienced in providing a unique specifically tailored service to each person he advocates for.
He guided me every step of the way through the entire process of selling.
I regularly received phone communication, clear concise advice about how to present my home, choosing of agents and any changes of plans as the market evolved. Peter was always warm, calm and instilled me with the confidence to make... Read More


A must have service for selling your house! Peter came highly recommended to us and from our initial meeting, we knew we were in very capable hands with Peter. Having never sold a house before, Peter was able to walk us through all the stages of selling our house, as well as keeping in close contact throughout the entire process, which was greatly appreciated by us. Peter provides a large number of value adds with his service including, but not limited too: * Property Stylist to help you stage your house in the best possible way. * Interviewing local real estate agents to make sure you're getting the best agent... Read More


First class service and first class advice Peter was recommended to us to advise on the sale of a property and his services included organising trades to paint, carpet, clean, style the inside and out. In addition, he obtained quotes from two agents and then interviewed them and chose an outstanding agent who liaised with Peter Sarmas of Street Advocate, who in turn kept us informed every step of the way. The result was an exceptional number of property enquiries, over 10 real bidders at the auction, strategies to deal with other professional buyer advocates and an auction price $100,000 plus above expectations. I would have no hesitation in recommending... Read More


“The price we got offered was fantastic and proved that we did the right thing by choosing Peter Sarmas from Street Advocate who gave us the perfect advice. I would like to thank Peter Sarmas for all the effort he put in selling our house...
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Pierre, Donvale

“From the moment I agreed to allow Peter to represent me as my vendor advocate I felt I was in safe hands. Peter was there for me every step of the way and answered all my questions. I would recommend Peter again in a heartbeat...
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Joanne, Northcote

“Peter did a great job by helping us organize inspections, making sure the legal paperwork was ok, and liaising with the real estate agents. He saved us from 2 potential bad buys – homes we thought were nice, but which had hidden flaws. Even setting...
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Jonathan & Vanessa, Box Hill South

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